Random thought about banner ads (advantage of having your on blog!). Banner ads just don’t work. At least banner ads with no context and target. I’ve been thinking about banner ads a lot since I started my own blog. My aim in starting my own blog wasn’t to make money. At least the aim isn’t to make money directly from my blog. The blog itself has created opportunities both business and personal. So, when I was invited to join WordPress’ WordAds network I declined.
I don’t think these types of traditional ads really work for the advertiser, the content producer or the content consumer. This is one of the reasons I have yet to think Facebook is worth investing. I’ve been a FB user for years and have only seen one banner ad that tempted me to click on the link. It was one of the more targeted ads I’ve seen on FB. It was an ad for higher education targeted at people who worked for my employer and for which my employer had pre-approved for tuition assistance. The only problem was that I’ve completed my higher education. But, the ad gained my attention. Those are the types of ads I expect as a consumer of FB content.
I like the ads ran by Leo Laporte’s TWIT network. They are intelligently integrated into the content. I haven’t had the need for services like GoToMyPC and Stamps.com but if I did they’d be top of mind. I’m not above advertising on my blog; I just want it to be useful for all parties. What advertising have you found to be effective?